Press Release
Source: Fender Musical Instrument Corporation (FMIC)
Fender Music KK, part of Fender Musical Instruments Corporation (FMIC) one of the world’s leading musical instrument manufacturers, marketers and distributors, announced today the launch of the Made in Japan Heritage Series, developed with the guidance of the world-renown Mark Kendrick, one of the original founding master builders of the Fender Custom Shop and current Director of Fender’s Global Build Standards Team.
Incorporating Fender’s spirit to pursue innovation and technologies while treasuring the very essence of its DNA, the Made in Japan Heritage Series features vintage tones, traditional designs and authentic specs of true Fender Instruments coupled with quality Japanese craftmanship. This series establishes the true value of the Made in Japan Fender products, through extensive re-evaluation of its significant history and evolution of the Japan-made products. The lineup consists of 11 classic Fender electric guitar and bass models featuring historically accurate specifications, tones and colors.
Mark Kendrick, with deep insight and his knowledge of Fender guitars through his career as Senior Master Builder at the Fender Custom Shop, and currently responsible for quality management and manufacturing efficiency for the global production of Fender products, supervised the entire journey and process of the series development. This series delivers the true essence of Fender instruments with refined body and neck shapes, ideal pickup settings and colors – all referenced from the original US drawing archives and various vintage instruments.
Features include:
Models (available only in Japan):
High-resolution lifestyle and product images of the Made in Japan Heritage Series can be found here; full product descriptions and specifications here. To view a video of the Made in Japan Heritage Series origin and creation process click here. For additional information on new Fender products and to find a retail partner near you, visit www.fender.com. Join the conversation on social media by following @Fender.
ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)–whose portfolio of brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH® and Charvel®–follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends.