GI eStore Releases Successful Press Release Strategies for the Working Musician

By: Staff

Press Release Strategies for Working Musician Cover

Click to Buy Successful Press Release Strategies

Are you tired of writing or paying for press releases (PR) that nobody reads?

Do you find that you’re paying for publicists to write and send releases out to countless news outlets, only to have them disappear into a black hole?

Have you ever found yourself with a great new record, cool upcoming concert or other newsworthy event, but didn’t know how to get the word out to increase your public exposure?

If you’ve ever found yourself in any or all of these situations, then this book will help you end your PR frustration once and for all.

Guitar International’s new ebook release, Successful Press Release Strategies for the Working Musician, will help you understand the ins and outs of press releases and how media outlets, meaning editors and other journalists, view a barrage of press releases and what drives them to publish some and toss the others?

All for the low price of $9.99 USD!

You’ll get into the brains of editors that make daily decisions to publish or scrap incoming news stories. Decisions that are based on the newsworthiness and professionalism of your press release, as well as the media outlet’s return on investment.

Using examples, exercises and easy to follow and informative text, Successful Press Release Strategies for the Working Musician will teach you how to:

Develop your own press releases
Research your target media outlets to maximize your chance of having your releases published
How to contact and follow up with media outlets
Using multi-media in your releases to grab any editors’ and readers’ attention
The information you need to decide what type of strategy is right for you, whether it is DIY or through a professional press agent
How to research and choose the right press agent for you if you decide to go this route

All of these skills are essential to make sure that your next press release is written in a professional manner, sent to the right people, gets published, grabs attention from readers and ultimately brings more fans to you and your band both online and at concerts.

Chapter Index

Chapter 1 – What is a Press Release?
Chapter 2 – 10 Key Elements of a Press Release
Chapter 3 – Media Outlets
Chapter 4 – Reaching Your Clients
Chapter 5 – Why Press Releases Go Nowhere
Chapter 6 – Press Releases: The Cost Factor
Chapter 7 – DIY or Hire a Publicist
Chapter 8 – Top Qualities of a Great Publicist
Chapter 9 – Publicity Checklist
Two Examples of Successful Press Releases: Exhibit A: Paul Reed Smith Guitars Press Release Exhibit B: Mark Pucci Media