Press Release
Source: PRS Guitars
PRS Guitars is pleased to announce the opening of a new guitar manufacturing facility in Surabaya, Indonesia for their popular line of PRS SE Series instruments. The facility, which is part of the PT Cort campus, features custom-designed machinery and a dedicated staff of engineers and guitar builders who are solely focused on making PRS SE guitars.
Jack Higginbotham – PRS Factory Tour.
The SE line began development in 1999 in response to a request from longtime PRS endorser Carlos Santana who wanted a signature guitar at a more accessible price point. The Series has grown exponentially over the years, and while PRS partnered with several manufacturers overseas to create the line, this new facility at PT Cort comes from the company’s desire to work more closely with manufacturing partners on process and quality controls.
“The goal is to make inspirational instruments whether we’re making them here in Maryland or with our manufacturing partners overseas,” stated Jack Higginbotham, PRS Guitars COO. “Whether we’re making guitars in our Maryland headquarters or 9,500 miles away, the goal is to make the best instruments that we can at every price point.”
To celebrate the opening of the facility, PRS has posted an in-depth factory tour for fans, guitar players, and those interested at a closer look at the operation in Surabaya from raw wood to finished SE guitar. The video is narrated by Jack Higginbotham. Jack started at PRS as an entry-level employee in 1985, the year Paul Reed Smith founded PRS guitars. Over his tenure as a PRS employee, Jack has had a wide range of responsibilities throughout the business, always supporting Paul’s vision of no-compromise guitar making. Today, Jack serves as PRS Guitars’ Chief Operating Officer. Part of his job involves traveling to Indonesia, working closely with our factory there, and continuing to uphold our quality standards.
About PRS Guitars:
Paul Reed Smith Guitars is a leading manufacturer of high quality instruments in Stevensville, Maryland and has provided some of the world’s most renowned musicians with instruments since 1985. The PRS team of highly skilled craftspeople design and build a wide variety of musical instruments and gear for worldwide distribution, including electric, acoustic, and bass guitars as well as boutique-style guitar amplifiers. The PRS SE line of products complements the Maryland-made PRS line by offering highly approachable and more affordable electric, acoustic, and bass guitars. Carlos Santana, Neal Schon, John McLaughlin, John Mayer, Jimmy Herring, Orianthi, Mark Tremonti, Zach Myers of Shinedown, Brian Kelley of Florida Georgia Line, David Grissom, Martin Simpson, Tony McManus and Blake Shelton are among the artists currently playing PRS instruments and/or amplifiers.
PRS Guitars Info: www.prsguitars.com
