Press Release
Source: Dassinger Creative Services
Kyser Musical Products, Inc. and Fender Musical Instrument Corporation have teamed together to co-brand and introduce a Special Edition Quick-Change™ Capo.
To make it distinctive and contemporary, the new capo is simply referred as “candy apple red”. It was designed with electric guitar players in mind and is marketed in conjunction with branding guidelines set by Fender®. For added emphasis, the Fender® name is prominent and credibly displayed on the capo itself.
How many electric guitar players are there in the U.S. you might ask? The number of overall “guitar players” varies between 15-20 million, but there is no exact number available to determine if they are purely “electric guitarists”.
To answer that question, let’s be conservative and say half the estimate. That puts the number of electric guitarists in the U.S. to be somewhere between 8-10 million devotees. The worldwide estimate is anyone’s hopeful guess.
Kyser Musical Products Inc., based in Canton, Texas, expects their unique partnership with Fender® will improve their “brand and customer awareness” greatly. It will also dispel the misguided belief that capos are not specifically designed for electric guitars.
The musical instrument partnership will allow Fender® to be an exclusive worldwide seller of the newly introduced “candy apple red electric guitar capo”. The distinctly visible red capo is now in stores and can be purchased on the Fender® web site.
Fender® first introduced “candy apple red” as a custom color for their Stratocaster and Telecaster range of guitars in 1963. The color quickly became one of Fender’s most popular colors after Sunburst and Black. Now, with the “candy apple red” Special Edition Quick-Change™ Capo, the electric guitars have a new co-branded accessory.
It is commonly known red is the color of extremes and is also considered to have “magical” impact on the viewer. Red is one of the top two favorite colors of all people and is the most popular color used in flags worldwide. Red is hot – the hottest of all the warm colors and it represents power – ie. a red business tie or the red VIP carpet. Red also denotes “danger or emergency” and its overall symbolism is that of an “attention grabber”.
With the addition and in-store availability of the Kyser Musical Products and Fender Musical Instruments’ “candy apple red” Special Edition Quick-Change™ Capo, electric guitarists now have a unique accessory at their fingertips.
Source: Dassinger Creative Services
